The 1920’s was the decade when fashion began to dramatically evolve. It was an important decade for women especially. The amendment to the U.S constitution in 1920 gave women the right to vote. This gave women a new found sense of freedom, allowing them to express themselves in various ways including fashion. Fashion became creative, personal and innovative! Hemlines on ladies dresses rose to below the knee, allowing women to dance to the renowned music of the time – jazz.
The post world war culture that existed and the rise of film and Hollywood greatly influenced the fashion in the 1920’s. Now known as Art Deco style, the modernist movement saw the ascent of the flapper dress. The flapper dress was named after dance movements associated with ‘Charleston’ dance. It is a loose fitting dress, with bead embroidery. The flapper dress has an image coupled with it. Women who wore the flapper dress usually had bobbed hair and accessorised the dress with a feather headband and long, beaded jewellery, and feathered boas.
Despite the notable changes to the clothing in the 1920’s, the silhouettes which wore these clothes also changed. Prior to the 1920’s the average woman wore Edwardian S-shaped corsets to give the illusion of a small waist and a curvier more ‘feminine’ image. The ideal feminine shape was now less curvier and more straight and rectangular. Women now wore clothing items that exposed both their shoulders and legs. The bobbed hairstyles was also unusual for women before this decade – the short hair gave women an edgier, daring look. This was a result of the revolutionary times that women were experiencing. Although these changes do not seem significant in comparison to the fashion of today, if women did not embrace these changes, the development of fashion would not have been so impactual in the decades to follow.